Bonobo

We are Bonobo, a full service agency that strategises, designs and builds digital products. We help people make remarkable things.

CLIENTS

HOW WE WORK

Bonobo is run by a small team with a Venn-diagram of skills. We work hard and love what we do. To make the very best products, we've surrounded ourselves with hand picked make-things-happen-ers from all over the world.

We'd love to tell you that product development is like baking muffins but it really isn't. We've embraced the iterative nature of design and it is threaded into who we are and how we approach creating killer products.


PRESS

CONTACT

Melbourne

66 King St,
Melbourne 3000

Singapore

113 Somerset Road,
Singapore 238165

WORK

Re-inventing the light bulb.

LIFX is a WiFi enabled multi-color energy efficient LED light bulb that you control with your smartphone. The LIFX kickstarter project raised $1.3m funding in less than a week, making it one of the most successful kickstarter projects of all time.

BONOBO DID

  • BRANDING
  • KICKSTARTER
  • APP DESIGN
  • APP DEVELOPMENT

A world of secrets.

Bonobo partnered with PostSecret to create the PostSecret App, a compelling 3-month social experiment to explore the world of secrets.
  • 400k
    CUSTOMERS
  • #1
    TOP PAID APP
  • 3m
    SECRETS POSTED
  • 70%
    RETENTION
  • 400k
    YOUTUBE HITS
  • 30k
    POSTS PER DAY

BONOBO DID

  • STRATEGY
  • MARKETING
  • VIDEO
  • APP DESIGN
  • APP DEVELOPMENT

Drive a boring car? There's an app for that.

iBoost analyses the motion of your car and realistically augments the sound of the engine with a turbo, giving people everywhere a laugh as their car suddenly sounds like it should be racing against Vin Diesel. Bonobo partnered with prestige automotive brands HKS and GReddy to add the iconic sounds of their performance products.
  • 300k
    CUSTOMERS
  • #1
    PAID APP JAPAN
  • 500k
    YOUTUBE HITS

BONOBO DID

  • APP DESIGN
  • APP DEVELOPMENT
  • SOUND DESIGN
  • MARKETING

The ultimate app for driving enthusiasts.

DUB Magazine said "Nissan's engineers built in a complex multi-function monitoring computer in the GT-R that tracks G-forces, speed, weight transfer, air temp and more. Well now you don't have to spend $100k to get some cool readouts when you throw your car into a hard corner!". We couldn't have said it better ourselves.
  • 150k
    CUSTOMERS
  • #1
    NAVIGATION APP

BONOBO DID

  • APP DESIGN
  • APP DEVELOPMENT
  • VIDEO
  • MARKETING

Discover a whole new world of music

Bonobo designed the branding and interface for the launch of Discovr music on iPad and iPhone. An elegant, organic way to discover new musical artists with smart recommendations, Discovr music reached no.1 in over 50 countries and has been featured by Apple.
  • 3m
    CUSTOMERS
  • #1
    IN 52 COUNTRIES

BONOBO DID

  • INTERFACE DESIGN
  • BRANDING

Be a local.

When it comes to looking for things to do, locals hear about the great places first. Roamz is a free, intelligent mobile app that searches through social sites revealing interesting things nearby. Bonobo provided development for roamz on android.

BONOBO DID

  • APP DEVELOPMENT
  • APP DESIGN
  • BRANDING

Lab Notes

We are Bonobo, a full service agency that strategises, designs and builds digital products. We help people make remarkable things.
28/01/13 28 January, 2013 0 Comments 1 note

A bunch of our earth loving, environmentally friendly, Bonobos kindly donated their weekends to hack together a mobile app for WWF Earth Hour’s amazingly effective "I Will If You Will" (IWIFY) web platform. Given we only had 24 hours, we couldn’t be happier with the result but please let us know what you think!

Read More

A Mobile Health Survey: 5 highlights

16/01/13 16 January, 2013 0 Comments 0 notes

Curious about the mobile health (mHealth) space I decided to survey the landscape. Before long I found myself in a world of robot doctors, cervical mucus and ingestible sensors that use your body like a battery. I’ve summarised the highlights from my survey below so put on the provided patient gown and prepare yourself for a dose of mHealth.

Equivital

image

Remember Felix Baumgartner? The Austrian skydiver who parachuted back to Earth from space? Well Equivital was the company responsible for measuring his vitals throughout the event.

Read More

iOS Privacy Permissions Suck

9/01/13 9 January, 2013 0 Comments 0 notes

Being in the app business, every person and their cousin likes to throw “Why isn’t [INSERT APP] working?” at me on a daily basis.  That’s when they aren’t pitching app ideas, which 9 times out of 10 results in me politely showing them how to search the app store.

Over the last year I’ve noticed that the vast majority of this app just doesn’t work any more situations are all because of the same thing: privacy settings. Last year, Apple added granular privacy settings for allowing apps to access the address book, photos, calendars etc. This is obviously much better for customers and less responsibility for Apple when something goes awry (sorry Path).  There is one major problem though, and that is the way these permissions are communicated to the customer.  That aspect sucks.

As an example, here is what happens when you install Instagram for the first time:

image


Here is what people do when they see it:

  1. Shit!  One of those blue things, Don’t Allow!  DON’T ALLOW!
  2. Um, fuck off Instagram, I’m keeping my own damn photos! And what happens next?

The app is “broken” and the customer has no idea why.  If you’re lucky (like with Instagram), you’ll get a nice set of instructions explaining you’ll have to go back into your device settings and alter the privacy controls, which is a costly user experience from hitting the wrong answer on the privacy dialog.  Most of the time though, it’ll just seem broken. 

Privacy controls are a necessary evil but they suffer from their own existence.  If a photo sharing app never asked for permission, most people would probably never even consider that it was accessing their photos and just go about their merry way.  As soon as the question is asked, people assume there must be some inherent evil going on and are naturally biased towards the safe option - “Don’t Allow”.

There is no easy answer but the issue here is communication.  What the customer seems to think is being asked is “Can Instagram take my photos and share them with everyone I’ve ever met, especially the filthy ones”.  It’s framed in the context of the app company doing something with your photos.  Really, it needs to be framed in the context of what you will be able to do via the app, if you provide permission.

Something more like: 

Would you like to be able to use your photos in Instagram?
This will allow you to share photos you choose and save photos onto your iPhone. Nothing will be shared without your permission.

Oh, and don’t even get me started on the wording in the iOS initial setup. The amount of people who say “my maps have just never worked” because they hit “No” to location services…that’s for another time.