# Global Price Changes

*Applies to: iOS, iPadOS, macOS, Web · Updated 2026-08-13*

What Bonobo's move to fairer global pricing means for you, how existing subscribers are affected, and how you'll be told.

[Original article](https://bonobolabs.com/support/account/global-price-changes/)

We've updated the price of Timepage, Actions, and Flow, and moved to fairer pricing across the ~175 countries we're available in. If you're a long-standing subscriber, this is likely the first time your price has ever changed. Here's the full picture.

## If you're an existing subscriber

Until June 2026, we'd never moved an existing subscriber off the price they originally signed up at. Every previous change applied only to new customers, so if you've been with us a while, you've been on your original rate the whole time, even as newer subscribers paid more. This is the first time we've adjusted existing subscriptions, and we held off doing it for as long as we could. We're a small independent team, and keeping long-time subscribers on their original price for that extra stretch was a deliberate choice.

Because of this, many of our longest-standing subscribers have paid exactly the same price since we introduced subscriptions in 2018: eight years without a single change. Over those eight years we've added major features, expanded to new platforms, and kept investing in the apps, all at that original price. There aren't many things that have held steady that long.

## Fair pricing everywhere

We've moved to pricing based on purchasing power parity, or PPP, a term you may have come across. The idea is simple: a fixed dollar amount is a small sum in one country and a large one in another, so charging everyone the same number isn't actually fair. PPP sets prices so the real cost is comparable wherever you live.

This is the opposite of charging one flat price worldwide. Apple doesn't do it automatically. We've balanced our prices across the ~175 countries we sell in, deliberately, so that people in developing economies aren't unfairly disadvantaged. It took real work to implement, and it's squarely in your interest.

Because prices are now tuned to each country, there's no single percentage that applies everywhere. Depending on your region, prices may have gone up, come down, or stayed about the same.

## Why you heard it from Apple, not us

Apple handles billing and sends price-change notices automatically before any renewal, so every affected subscriber is already notified directly. Rather than send a second, separate message that might arrive at a different time or read differently, we've put the full reasoning here.

## How you'll find out your price

If your price is changing, Apple will email you about a month before your next renewal, so you'll always know the new amount before you're charged. You can also check your plan and renewal details any time on your device, under your account name in Settings (iPhone and iPad) or the App Store (Mac).

## If you have questions

Talk to us! We're here to help. This is not a change we have undertaken lightly, and we're happy to discuss it. We hope you'll continue to support us and the products we work so hard on.